The task was defined clear – to turn the symbol of the main sponsor for new kid’s football club into the style of the sport’s emblem appealing for children, yet not to be too cartoonish and stand-out of other club logos in the alliance of small football clubs.
The trick was that the main sponsor has visually boring fish (lamprey) in it’s mark which needed to be turned into something completely new, yet still recognizable as exactly that fish. And to combine that with the soccer theme – turned out a great challenge – which i enjoyed!
branding and product design by gesecolor 