Concrete design element Company based in South Africa, leaning with it’s products towards European markets needed a logo, which could represent the core idea of what their products are made-of – WATER, WIND, SAND… – COMBINED IN ONE ELEMENT SYMBOLICALLY – in a very minimmalistic style, with requirements that symbol should be technically embossed on concrete surfaces in a very small scale as well. The company produces high-end concrete interior and architectorial parts. I decided to mix a stylized molecule symbol- circle with the rotation of the concrete mixing machinery spinning moment catch.
