The Yoga Professional brand development came to me during brand consulting for parent brand of Katie Brauer , so i was able to understand the essence of this service – Katie provides from the very core & create sign, which visually bonds with the concept of parent brand – repeating triangle shape, but in the same time embeds an idea about symbolism behind the yoga, pyramid, connective elements, growth, strength, growth, power.. Selecting bright & vibrant yellow was obvious for expressing needed qualities visually.
branding and product design by gesecolor 