Terry Walsh is one fantastic lady! She runs her own fitness classes in NY under name ACTIVE RESISTANCE TRAININGS. She needed a full re-branding, so i started with logo. Web page is under construction now & print materials hopefully alongside with the photo shooting will come afterwards.
An idea under using 4 radiance stripes in the logo was taken from 4 active resistance core angles, defined by Terri. In the second part of the creation process, she required that shape must be thinner in one end, to definitely show thinning!
Branding – refreshed after 5 years with the existing logo, but with a new color scheme, overall style and design elements – due to location change from NYC to Costa Rica!