Ashlek – means power. Creators of this brand wanted some sign which reflects the name in a symbol combined with meaning of Alfa-Man , to make accent on explanation that this will be the sporty clothes and accessories for man. So a warrior alike head adornment placed onto symbol of superior animal symbol – lion head and wrapped in circle – means dynamic and strength. Since name comes from arabic roots and market primary targeted for arabic speakers, the shape of the name also was selected a bit away from standard beauty-fashion typo, it was created a bit rough with a shift towards more nonstandard letters, still kept clean and bold as it is trending in this industry, besides in product design later on that name must be printed in small sizes man times, so, that was essential point to keep it still visible from distance and easily manufacture in small sizes.
website and collection coming soon
