The main thing were to combine well known safety pattern (yellow, black, yellow, black,yellow..) & pointing arrow into the one icon. Together with a client we selected the option, where arrow was pointing to various directions & still have the safety ribbon effect into it. This logo waits for the full branding, while it will start it’s distribution work on specific safety equipment in Australia. Name Kalowear comes from the part of sure-name of the owner & safety wear as it stands for it – simply! Typo was selected quite massive to make sure that the overall look is heavy & masculine in the end as well as repeats the typo style of other brands in this niche. Let’s See how this service will evolve! Wish ’em luck & splashing start!