This was very feminine & artistic task for personal coach for Highly Sensitive individuals – main target group: women. Owner of this practice in CA – Debbie Lynn Grace wanted to incorporate her own highly sensitive, brave & in the same time chic personality into the logo, color & shape as a reflection to sow her very personalized brand – face & character of her consultancies.
From my side i saw this as an opportunity to show & express neurons, psychological explosion of abstract, not yet defined visually emotions of non-standard thinking.
branding and product design by gesecolor 