Brand name comes from a nick name of the owner of this studio,but brand icon has deeper story behind it – this trainer has a surename – dzerve, which means a bird in latvian language, so he wanted somehting wat could give a positive & dynamic (because brand relation to sports) symbol of bird – so we decided to go wtht he wing! & a tagline came there right away with a little bit if humor in it! Cheerful, active colors & spirit of something raw, tribe-alike & natural, yet masculine robust blended in here.
Happy training to everybody!
branding and product design by gesecolor 