This task came to me thru my side project The City Looks from very active & attractive company Generation Floorball, which is introducing floorball to children & Youth precisely in USA & Canada. The aim was to help to come-up with the nae & visual look for the product – floorball stick, which would not be too childish, too kiddiy & un-serious, but would be encouraging, a bit patriotic & of course bright enough for the eyes of target audience , & contained branding in some way of the company itself.
to understand what these guys are doing , take a deep breath & just look at this http://instagram.com/p/q_9NehPqmg/?modal=true
branding and product design by gesecolor 