5 years ago a great collaboration with velo.lv was made , we updated totally branding style direction for Latvian Mountine Bike Marathon. Main focus back then was on the logo and slogan itself. After that several agencies took their part in creating online and on-sight materials and with each year we thought thtat we are closer to a need to set precise boundaries and update brandbook´s mood side, so in the next several years ahead agencies and other creative and technical people collaborating for thos ematerials would have exact mood and directions how to use ilustrations, photos, graphc elements, how to display sponsors online, in media and surroudings as wel as during event in all on-sight materials.
So this year all templates made in new style as well as new technical approach to make an adaptation process simple and plausible by client´s office mainly, avoiding designer and agency to be involved for small tasks such as date, info, track visuals and etc change.
In the brand book changes on fontd and illustrations and color scheme were done, and various compositions for each item were suggested so each of them could be used in the next few years just for dapting, changing look a bit, yet staying in the same updated sporty mood.
branding and product design by gesecolor 