Fielding Dreams is the new name for organization which operated on ground thru schools in South Africa almost 20 years. Now they’re stepping into re-branding phase to be more visible & accepted by western eyes as well as show their identity, their character. So i needed to come-up with something what bonds African style with sports, with joy, with collaboration & by client’s request – is minimalist style. So stylized ball from interlocked elements done in curves related to traditional African symbols was selected next to the slightly customized typeface to add a tone of something raw & a bit childish & playful to the symbol.
https://www.instagram.com/p/BRQa80FhVMq/?taken-by=gesecolor
branding and product design by gesecolor 