This start-up had a heart-warming idea of sharing part of their income from luxury pet goods with shelter pets. So i wanted to come-up with an icon which shares this message but contains also a symbol of supperiority – so i a well known crown was selected to be stylized in a cooperation wih animal paw & heart shape! Purple & golden colors also were selected to bring the historical monarchy palette into this brand.
branding and product design by gesecolor 